Deanna Castello, a graduate of Cleveland State University, holds both a bachelor's and master's degree in business administration. Castello joined Proforma in 2003 as Manager of Marketing Services to develop, produce and manage the comprehensive marketing programs that assist individual Proforma franchise Owners with marketing their businesses. As Chief Marketing Officer, she advises her creative team to develop and manage award winning, multi-level marketing and creative print programs and has been honored with twenty InHouse Design Awards from 2007 - 2014. Prior to joining Proforma, Castello led the Marketing activities for University Hospital Health System's physician based practices throughout Northeast Ohio.