Suzette & Fred Albrecht of Proforma Honored with ASI’s Lifetime Achievement Award

CLEVELAND, Ohio (Oct. 1, 2024) – Proforma, the $650 million technology and business success leader, proudly announces that Suzette & Fred Albrecht, esteemed members of its network, have been honored with the Advertising Specialty Institute (ASI)’s Lifetime Achievement Award. This prestigious recognition celebrates their decades of pioneering leadership and exceptional contributions to the promotional products industry.

Suzette, a recipient of the inaugural Proforma Women’s Leadership Award in 2012 and a Bronze Stevie Award for Women in Business in 2022, emphasizes the importance of growth and diversification within their accounts. She attributes much of her success to leading with heart, having a community of individuals committed to achieving their goals, and building processes that empower employees to do what they do best.

"Fred and I are very goal-oriented," she adds. "We believe that if you’re not growing, you’re going backwards. Our success comes down to word-of-mouth, our reputation, and a lot of hard work. We’ve put in countless hours to grow the company and take care of our people. We have a really good culture."

Since joining the Proforma Network in 2000, Suzette & Fred Albrecht have exemplified the highest standards of excellence. Their distributorship quickly rose to prominence, achieving membership in Proforma's Multi-Million Dollar Club and then reaching the illustrious 25-Million Dollar Club in 2014. Today, their firm stands as the #1 Top Performing Distributorship in the Proforma Network, a place they’ve held since 2006, with annual revenues now nearing $50 million.

Proforma Albrecht & Co. now also employs 50 individuals at their home office in Ohio and has 80 Sales Professionals across 28 states. This robust team has been built through intentional hiring and ensuring each person is the right fit. As a testament to their heart, character, and dedication, their first-ever Sales Professional still remains with the company.

"We are deeply honored to receive this recognition from ASI," said Suzette & Fred Albrecht, Co-Owners of Proforma Albrecht and Co. "Our journey with Proforma has been incredibly rewarding, and we are grateful for the support of our team and the entire Proforma Network."

In addition to their remarkable business success, Suzette & Fred Albrecht have been recognized with several prestigious awards within the Proforma community. Suzette was honored with the Women's Leadership Award in its inaugural year of 2012, while the duo received Proforma's Innovator of the Year Award in 2011. Their contributions and leadership were further celebrated with induction into Proforma’s Hall of Fame in 2015.