Proforma Advances Collaboration and Business Success at the 2025 PPAI Expo

TAMPA, Fla. (Jan. 23, 2025) – Proforma, the $650 million technology and business success leader in the print and promotional products industry, arrived with over 200 representatives at The PPAI Expo in Las Vegas. With multiple opportunities to connect throughout the week, Proforma engaged with current Distributor Owners, Sales Professionals, Supplier Partners, and Industry Peers building new and strengthening existing relationships.

We started strongly the evening before with Distributor and Supplier Partner Dine Arounds, followed by multiple roundtable sessions and community-building opportunities. The Proforma Support Center Team hosted Mindful Meetups starting our days collaborating with industry peers. The PPAI Expo provides the Proforma Network an opportunity to kick off the year with collective motivation, collaboration, and building upon our roadmap for success.

"Proforma is committed to strengthening relationships and providing a collaborative environment,” said Michelle Dalton, Senior Vice President of Owner and Supplier Success. “The PPAI Expo is always a great place to connect people from all areas of the industry!”

During education day, Meg Erber, Director of Sales and Marketing at Proforma, was invited to take center stage leading a session titled, "Discover Uncapped Potential: Using Advanced Gap Analytics to Propel Your Success in 2025.” With over two decades of industry experience, her insightful workshop delved into identifying areas of improvement for the upcoming year. Attendees gained valuable insights on implementing effective strategies to drive success in their businesses and received a takeaway piece to kickstart their 2025 business analysis.

“Sharing insights and teaching my peers at The PPAI Expo is an honor. Trade shows like these are where ideas are born, collaborations happen, and relationships are formed and strengthened” remarked Meg Erber, Director of Sales and Marketing. “The PPAI Expo experience is invaluable, especially for learning from, and teaching others in this industry.”

Proforma continues to lead the way in shaping the future of the print and promotional products industry. The 2025 PPAI Expo was yet another testament to Proforma's dedication to leading industry trends, fostering connections with peers, and seizing opportunities for professional growth.