Metro Printed Products Powered by Proforma Acquires $3 Million Distributor

Carrying Forward the Legacy of Promotion Concepts, Inc.

TAMPA, Fla. (Feb. 13, 2024) – Proforma, the $650 million technology and business success leader, proudly announces the successful acquisition of Promotion Concepts, Inc., a $3 million promotional products distributor, on behalf of Metro Printed Products Powered by Proforma. The acquisition took place on January 1, 2025 and marks an exciting new chapter for Promotion Concepts as the business transitions under the leadership of Marlo and Tracy Webb.

“We are honored to carry forward the legacy of Promotion Concepts and build upon the foundation that the former Owner, Laurene Powers, has established,” said Tracy Webb, Co-Owner of Metro Printed Products Powered by Proforma. “With Ashlyn Powers, Laurene’s daughter, staying on as a key member of our team, we are excited to introduce streamlined solutions to clients while ensuring a seamless transition and continued excellence in customer service.”

“I’m thrilled to join Tracy and Marlo’s team and continue serving our clients under the Metro Printed Products Powered by Proforma brand,” said Ashlyn Powers, Account Manager. “I am excited to initiate new, innovative solutions and expanded print capabilities that Proforma brings to the table. I truly can’t wait to help our customers reach their next level of success!”

The Webb’s expressed gratitude for their partnership with Proforma, which provided support through assessing investment opportunities, building strategic partnerships, and negotiating agreements to drive growth. The Proforma Support Team is working closely with Metro Printed Products Powered by Proforma to develop new company stores and programs to further enhance client engagement and success.

“It’s incredibly rewarding to be a part of a successful acquisition like this one,” said Derek Boyer, Vice President of Sales and Industry Recruiting at Proforma. “Supporting our Distributor Owners to grow their businesses while ensuring continuity for clients is exactly what we strive for at Proforma. This deal is a testament to the power of strategic partnerships and the strength of our Network in fostering continued growth and innovation.”