Proforma Reinforces Industry Leadership at PromoStandards Tech Summit

Proforma Executive Joins Industry Leaders to Drive Technology and Innovation

TAMPA, Fla. (Feb. 20, 2025) – Proforma, the $650 million technology and business success leader, proudly participated in the PromoStandards 2025 Tech Summit, held February 3-5 in Clearwater, Florida. This premier annual event brought together top professionals from over 95 leading promotional products suppliers, distributors, and service providers to discuss the latest technology innovations shaping the industry. Representing Proforma at this year’s summit was Chief Information Officer Brian Carothers, who engaged in key discussions around AI, digital transformation, and industry standards.

"It's an honor to be part of a conference that drives technological advancement in the promotional products industry," said Brian Carothers, Chief Information Officer at Proforma. "AI and digital transformation are at the forefront of innovation, and it's exciting to collaborate with other industry leaders to explore how these tools can revolutionize the way distributors and suppliers do business."

The PromoStandards Tech Summit is widely recognized as the gathering place for the industry’s most forward-thinking technology experts, fostering discussions on topics such as data quality, eCommerce solutions, and supply chain efficiencies. Attendees participated in hands-on workshops and networking sessions, exchanging ideas on how to implement AI and other digital tools to improve business operations. Proforma, an active participant in PromoStandards initiatives, continues to play a significant role in defining and refining industry technology standards.

“As one of the founding members of PromoStandards, it’s been incredible to see how this organization has shaped the industry’s technology landscape,” said Tim Nale, Chief Brand Officer at Proforma. “Proforma remains committed to leading the charge in technology and innovation, ensuring that our industry continues to evolve and thrive in an increasingly digital world."

Proforma’s continued involvement in PromoStandards underscores its dedication to advancing industry standards and fostering technological innovation. By engaging in events like the Tech Summit, Proforma remains at the forefront of shaping the future of promotional product distribution through AI, automation, and seamless digital integration.