Proforma Hosts Record-Breaking 2025 Million Dollar Club Celebration
TAMPA, Fla. (Mar. 27, 2025) – Proforma, the $650 million technology and business success leader, celebrated another year of record-breaking sales at its prestigious Million Dollar Club Celebration at the JW Marriot Desert Springs Resort & Spa in Palm Springs, California. Nearly 350 Proforma Distributor Owners, Supplier Partners, and Support Center Team Members gathered to honor Distributors that generated between $1 million and almost $50 million in sales in 2024.
The 2025 Million Dollar Club Celebration kicked off with a Welcome Reception that greeted attendees on the property’s picturesque East Front Lawn with the sweeping backdrop of the San Jacinto Mountains. Networking opportunities continued throughout the weekend and included a jeep tour to the San Andreas Fault line, an Aerial Tramway outing, a Mid-Century Modern Architecture and Hollywood History Tour, a Palm Springs Walking Food Tour, Golf, Pickleball, and Tennis matches, and poolside Minute to Win It challenges. “We strive to make our Million Dollar Club celebrations an immersive experience,” says Michelle Dalton, Senior Vice President of Owner and Supplier Success. “The entire weekend was designed to embrace Palm Springs’ vibrant culture and beautiful sights while fostering connections among our Preferred Supplier Partners and Distributor Owners.”
Proforma Support Team Members hosted a Technology Celebration during the event where Mike Dobozy, Chief Technology Officer; Brian Carothers, Chief Information Officer; Tim Nale, Chief Brand Officer; Evan Gall, Vice President of eCommerce; and Brian Roney, Senior Director of Product Design shared exciting updates slated for the coming year. “Proforma’s commitment to advancing our proprietary technology platforms is what sets us apart from others in the industry,” says Brian Roney. “We have some game-changing projects forthcoming that will continue to empower our Distributor Owners’ remarkable success.”
The highlight of the Million Dollar Club Celebration was the annual awards ceremony, which honored the exceptional accomplishments of Proforma’s top-performing Distributor Owners. New and next-level Members were welcomed into the esteemed Million Dollar Club by its returning members. “It’s a unique experience to be a part of this level of shared success,” said Mike Goebel, Owner Advisory Council President and Distributor Owner of Proforma One Marketing. “I am honored to be among this outstanding group and look forward to continuing to celebrate the individual and collective achievements of the entire Proforma Family."