Proforma Surpasses 12,500+ eCommerce Stores with Expansion of ProStores Platform
TAMPA, FLA. (May 8, 2025) – Proforma, the $650 million technology and business success leader, celebrated a major milestone, surpassing over 12,500 active eCommerce stores. ProStores is Proforma’s proprietary eCommerce solution that provides multiple online store options to serve companies of all sizes and projects of every scope. In 2024, Proforma expanded ProStores to include an additional online store option, ProStores+, which contributed to this monumental number of active stores.
“When our technology team developed ProStores, we spent a lot of time speaking with customers to truly understand their needs,” said Brian Roney, Senior Director of Product Design. “We leveraged our knowledge and research to create a fully responsive and user-friendly interface, deep supplier integrations, and significant automation to streamline the order and fulfillment process.”
The dynamic lineup of ProStores solutions empowers companies to select an eCommerce platform that best fits their needs. The 12,500+ active ProStores support businesses ranging from new start-ups to enterprise-level organizations. All ProStores solutions seamlessly integrate with Proforma’s industry-leading business management technology platform, ProVision, to create an automated and highly efficient backend workflow.
“Since ProStores is a proprietary product, we can upgrade features and functionality to adapt to evolving industry needs, as well as perform regular technology updates to continuously improve the eCommerce experience for everyone involved,” says Evan Gall, Vice President of eCommerce. “Additionally, we go the extra mile to create secure online stores—we are SOC2 and PCI Compliant and have processes in place to protect businesses and their buyers.”
The U.S. Census Bureau estimated total 2024 eCommerce sales to be $1.19 trillion, up 8.1% from 20231. The market is poised to continue fueling online shopping, and Proforma is ready to meet demand. The ProStores platform is a centralized solution that empowers efficient product ordering, ensures consistent brand messaging, and offers unique features and functionalities tailored to end-user requests.
“Proforma has invested and continues to invest significantly in our technology,” says Roney. “Our goal has been and always will be to empower Distributor Owners’ success. ProStores enables Distributor Owners to expand their market reach, incorporate sophisticated cross-channel marketing campaigns into their businesses, oversee end-to-end fulfillment for their clients, and position their companies for growth. The future of order management, processing, and fulfillment is eCommerce, and with ProStores, the sky is the limit.”