Proforma Rises to No. 4 on 2025 ASI Counselor Top 40 Distributor List

Ongoing growth drives Proforma up one spot from last year’s No. 5 ranking

TAMPA, Fla. (July 24, 2025) — Proforma, the $650 million technology and business success leader, is proud to share that it has climbed to the No. 4 spot on the 2025 ASI Counselor Top 40 Distributor list. The Top 40 companies were announced Wednesday evening at a lively awards ceremony held at the McCormick Place Convention Center during the 26th annual ASI Chicago trade show.

The Top 40 list highlights the print and promo industry’s leading distributors based on 2024 North American revenue. “The ASI Counselor Top 40 Distributor List showcases the true powerhouses of our industry,” said Doug Kordel, President and Chief Legal Officer at Proforma. “We’re thrilled to be once again ranked in the top five and incredibly proud to secure the number four spot for 2025. This achievement speaks volumes about the passion, grit, and unstoppable drive of our amazing Distributor Owners, Supplier Partners, and Support Team.”

“Proforma has doubled down on its commitment to being an industry leader in technology offerings,” said Senior Director of Product Design at Proforma, Brian Roney. “In the last year, we’ve expanded our eCommerce platform with the addition of ProStores™+ and rolled out a revolutionary business success software, ProMatch™, which identifies and aligns potential acquisition candidates and Sales Professionals with Proforma Distributor Owners through advanced matching algorithms powered by AI.”

“Our mission is to empower Distributor Owner Success, and we continue to make intentional and strategic efforts to do so,” said Michelle Dalton, Senior Vice President of Owner and Supplier Success. “From developing proprietary eCommerce solutions that streamline efficiencies to incorporating AI to optimize processes to building out our robust support resources, every decision is made to fuel growth and drive sales.”