Proforma Celebrates GPS’ Landmark $12M Win Supporting Tier Rewards Program for Major Online Entertainment Brand
TAMPA, Fla. (Dec. 18, 2025) – Proforma, the $650 million technology and business success leader, proudly recognizes Global Promotional Sourcing (GPS) and its leadership team—Zack, Donna, and Steve Raucher—for closing a landmark $12 million deal with a top online entertainment brand. GPS leveraged Proforma’s best-in-class technology and robust business infrastructure to create a large-scale, high-touch loyalty Tier Rewards Program. This program will support millions of customer touchpoints annually.
The GPS team’s winning proposal included a comprehensive supply chain and program management solution spanning eCommerce build-out, global product sourcing, specialized importing, custom manufacturing, inventory optimization, and nationwide fulfillment.
Proforma supported GPS’s execution of this deal through a strategic alliance that enabled GPS to rapidly scale the program using Proforma’s industry-leading technology platform, ProVision™. This collaboration resulted in seamless automation and integration for tens of thousands of redemption codes, as well as streamlined ordering, billing, and receipt processing.
“This deal is a testament to the GPS team’s relentless pursuit of innovation, accuracy, and partnership,” said Zack Raucher, CCO of Proforma GPS. “Managing a program of this scale requires more than sourcing products—it demands strategic planning, rapid problem-solving, and flawless operational execution. Our team showed up every day with unmatched dedication, and together with our client, we built a rewards platform positioned for long-term success.”
GPS, known for exceptional customer service and program expertise, has built a reputation for delivering advanced guest loyalty ecosystems to enterprise-level clients. This win further highlights GPS’s leadership in the hospitality, entertainment, and consumer-experience sectors.
“The talent, client-first mindset, and operational excellence of GPS exemplify the strength of Proforma’s Distributor Network,” said Brian Roney, Executive Vice President at Proforma. “We’re incredibly proud to help empower this achievement and the next wave of GPS growth.”