Proforma Distributor Owners Strengthen Teams with New Sales Professionals
Network Continues to Support Strategic Growth
TAMPA, Fla. (June 18, 2026) – Proforma, the largest family-owned and operated technology and business success leader in the print and promotional products industry, is proud to announce that four Distributor Owners have recently expanded their teams through the addition of experienced Sales Professionals. Collectively, the new team members serve accounts that generate over $1 million in business.
Proforma distributorships that recently welcomed Sales Professionals include Proforma Strategic Promotions, Proforma 3rd Degree Marketing, Proforma Print Marketing, and Waterfront Promotional Merchandising.
Proforma supports the growth of Distributor Owners’ teams through strategic initiatives, including: ProMatch™, a proprietary technology that aligns Sales Professional candidates with Distributor Owners based on key criteria; a robust library of on-demand training courses; and customizable onboarding materials.
"Relationships drive success in our industry, and they're built on trust and consistency,” said Michael Roney, Chief Strategy Officer at Proforma. “We are committed to helping Distributor Owners scale by adding Sales Professionals, and we give those professionals the technology and support they need to serve their customers better than anyone.”
Proforma equips Sales Professionals with a comprehensive suite of resources to help them grow with confidence, including over 100 on-demand training courses, comprehensive sales tools, and a proprietary eCommerce platform.
“It’s exciting to see the Proforma Family grow with these talented individuals,” said Vanessa Edwards, Vice President of Business Development at Proforma. “We continue to build out resources to promote a smooth onboarding experience and set Sales Professionals up for long-term success.”
Proforma helps Distributor Owners onboard new team members by having a host of resources available, including welcome kits, position-specific training materials, and video tutorials for Proforma’s proprietary technologies. This approach helps ensure a consistent and effective onboarding experience across the Network.
Among the Distributor Owners welcoming new team members are Julie and Dan Haar, CEO and Partner of Proforma Strategic Promotions. They welcomed industry veteran Lori Romano and her team.
“We knew from the start that Lori and her team would be a strong cultural fit, and their impact has already been felt across the organization,” said Julie. “By aligning around a shared vision and leveraging resources like Proforma’s proprietary business management platform, ProVision, we’re well positioned to accelerate growth and deliver even greater value to our customers in the years ahead.”
Proforma has seen significant expansion in 2026, with the acquisition of Safeguard earlier this year marking a major milestone for the print and promotional products industry. The addition of accomplished Sales Professionals continues to drive the Network’s success.