Proforma and TOMS Empower Local Families to “Pay it Forward” During the Holiday Season

The top 40 distributor joins TOMS “One for One” mission for a second year and gives back to local families


CLEVELAND (December 28, 2016) – Last year, Proforma joined TOMS, a retailer of shoes, sunglasses, apparel and more, in their “One for One” mission. Proforma supported the program by providing gift cards to all Support Center Team Members and with every purchase, a person in need received a critical care item. This year, Proforma took it a step further and has provided local families in need with TOMS gift cards. Now, people who may not typically be able to give back themselves during the holidays are able to pay it forward.

Click here to watch a video about Proforma’s TOMS initiative and other charitable giving.

“TOMS is built around a powerful business model that makes charitable giving a core value and the foundation of the organization,” said Deanna Castello, Chief Marketing Officer of Proforma. “In 2016, we joined them in that mission. This year, we are empowering even more people, people who may not ordinarily be able to be a part of the cycle of giving, and allowing them to be a part of this important movement.” 

Proforma’s Support Center Team Members have also collected more than $3,000 in cash and gifts for several Cleveland-area underprivileged children, in addition to the $100 TOMS gift card each child will receive. 

“While the majority of Proforma’s charitable giving takes place around the holidays, our Team Members are working year-round to raise money for those in our community that need it the most,” said Kathy Mayo, Proforma’s Director of Human Resources. “The TOMS project has been especially fun, as we have given the families we donate to the opportunity to choose their TOMS products and support the initiative that resonates the most with them.” 

The TOMS initiative is just one way Proforma gives back. Team members raise thousands of dollars each year for various charities and community outreach projects such as volunteering at a local Ronald McDonald house, sending care packages to troops overseas, delivering teddy bears to a local children’s hospital and more. 

Proforma is a network of more than 750 independent offices throughout North America that offers graphic communications solutions through commercial printing services, promotional products, business documents and eCommerce solutions. The company provides clients with one source for an infinite number of resources including a network of over 600,000 products and services. For more information about Proforma, please visit

About Proforma 

With more than 35 years of experience and more than $500 million in sales, Proforma remains clearly focused on its mission to help its Owners’ dreams come true. Proforma’s tagline is “We Make Millionaires.” Only Proforma empowers its Owners with a full array of both printing and promotional products, 160 support center associates, and $4 million in sales and marketing programs, tools and support. Only Proforma has over 150 members in its prestigious Million Dollar Club and has a founder that built a $20 million distributorship, assuring Owners that only Proforma knows how to help them every step of the way. Proforma has received numerous awards and is recognized as one of the top two largest companies in its industry. Proforma serves approximately 60,000 clients through more than 750 member offices across the globe.  

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