Proforma Celebrates the Launch of its 10,000th eCommerce Store


TAMPA, FLA. (Mar. 12, 2024) – Proforma, the $650 million technology and business success leader, celebrates a record-breaking milestone with the launch of its 10,000th eCommerce store. Proforma’s proprietary eCommerce solution, ProStores, has long been praised for its user-friendly interface, easy accessibility, and streamlined processes. This accomplishment represents a monumental moment in the history of Proforma.

“At Proforma, we understand that in the realm of technology, standing still means falling behind,” said Brian Roney, Senior Director of Product Design. “The launch of our 10,000th ProStore is just the beginning. We are committed to being at the forefront of innovation, driving our industry forward, and empowering our Network with the transformative power of technology."

The rapid rise in ProStores can be credited to the incredible partnerships that Proforma's Distributor Owners have with their clients, established relationships with the organization's Supplier Partners, and the relentless pursuit of maintaining technological competitiveness within the dynamic landscape of the print and promotional products industry.

“Staying technologically competitive is not merely a strategy; it's the lifeline that propels us forward in delivering innovation, efficiency, and unparalleled value to our Network,” said Stan Maxwell, Chief Strategy Officer. “Embracing cutting-edge solutions ensures we not only keep pace with industry trends but lead the charge, setting new standards and shaping the future.”

Proforma's robust and highly adaptable eCommerce platforms empower Distributor Owners to expand their market reach, launch sophisticated cross-channel marketing campaigns, and oversee end-to-end fulfillment for their clients. In addition to the inherent competitive advantages of ProStores, the platform seamlessly integrates with Proforma’s industry-leading business management system, creating a highly efficient and automated backend workflow.

“ProStores have completely changed the trajectory of my business and allowed me to expand and serve a diverse range of markets,” said Scott Whitten, Owner of Proforma One Point. “The greatest aspect of Proforma eCommerce is its continuous evolution, ensuring us as Distributor Owners maintain our competitive edge in the digital landscape.”

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