CHALLENGE
The University of Minnesota's Center for Spirituality and Healing is an organization committed to enhancing health and well-being through the education of health professionals. To better demonstrate importance of living in a healthy environment, the group was looking for support of green initiatives in its own office through the use of printed and presentation materials.
SOLUTION
Considering that a center for higher education was introducing "going green", Proforma recommended starting with a folder. The Envirobinder is a 3-ring binder made of 100% post-consumer recycled chipboard. The low VOC (volatile organic compound), renewable vegetable-based ink used to print the binder adds to the environmentally-friendly aspect of the binder.
RESULTS
The University of Minnesota loved the attractive, printed Envirobinders. They were exactly what the Center was looking for: an effective, cost-efficient and practical way to present material, and reduce the university's impact on the environment. The Center is hooked on the product line. In fact, they decided to use the binders throughout other programs and are looking forward to increasing their "green footprint".
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